Saturday, August 13, 2011
Private Eyes 2: Neil Etheridge for Folded & Hung Campaign
Temperatures rise at a high point this weekend in Manila as the latest underwear campaign unfolds. Renowned fashion retail brand Folded & Hung presents their current endorser--Philippine Azkals Neil Etheridge with their up to date "Pinoy Heritage" inspired collection. The half English-Filipino athlete is one of the icons of today's youth that symbolize the modern "Pinoy" athlete. The ultimate heartthrob showcases the aspirational body of perfection in the most fashion forward underwear pieces from one of the most respected retail brands in the industry. Folded and Hung introduces to their market the "pouch technology" which is something similar to the "wonder jock"-creates a look with a fuller package. These pieces come in modern classic styles in masculine colors such as black, white, grey and royal blue. Neil Etheridge is the perfect endorser for the brand as the new inspiration-aspiration for the Filipino male of the times. The stunning visuals were photographed by no less than one of the top fashion photographers in the country-Ronnie Salvacion.